Wednesday, 9 March 2016

How do I make my site appear first in Google Search results?

Nicki Edgell

From the horse's (google's) mouth -

Everyone asks us this question. The answer is: there is no secret, there are only good practices. Here are the best practices for improving your ranking in Google search results:
  • Provide high quality content on your site. Google tries to find the best answer for our users’ requests; if you write the best material, you’re in the game. Use the Search Analytics report to see which queries lead to your pages, and what the click-through rate is for links to your site.
  • Make your site mobile friendly. Many users search on mobile devices; our search results favor pages that we think answer the user’s request best with the best possible user experience on their platform.
  • Use informative titles and snippets. Good, clear titles and accurate meta tag descriptions help us understand the purpose of a page and generate useful snippets in our search results. Learn more.
  • Add structured data to enable additional search result features such as stars, event information, or site search boxes, which add to the user experience, making your site more valuable to readers. Read more about structured data or use our tools.
  • Make sure that you follow our guidelines for good sites and avoid pitfalls that could affect your search ratings.

About the Author

Nicki Edgell

I am a clinical Psycho-neuro-immunologist, Metabolic Balance Coach, Natural Nutritionist and Independent Nikken Consultant. I practice in Brighton in the South of England, helping individuals and groups towards the health, vitality and the life they want for themselves. I work under the principle that wellness depends on a balanced holistic approach to living, in all areas of your life: your body, mind, family, community and financial health all have an impact on your wellbeing.


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